The Clever Loop is a patent pending, simple, light and comfortable breast feeding assistant that provides a safe way for holding mom's shirt.  Mom's shirt is kept secure and away from baby's face, allowing full view of baby while breast feeding or when expressing breast milk. It can be placed and removed quietly from the shirt with one hand making  it easier when  using a nursing cover.   

The Clever Loop’s patent pending design uses magnets for securing it quietly to a shirt and without damaging the garment.  There are two magnets for securing it to the top of the shirt and a third magnet to create the loop when ready to use by pulling it out from the bottom of the shirt and connecting it to the top magnets.

The Clever Loop can also be used to keep up with proper breast rotation. Simply leave The Clever Loop on the left or right of the shirt top with two magnets in place or place it around the wrist. Because The Clever Loop is made from soft minky fabric, like many soft baby blankets, it is light and comfortable to wear even during sleep.  The Clever Loop is making breast feeding easier.